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Talk about your business.
︎Book a Discovery Call here

Hear about my packages.
︎ luca@scaffoldstudio.com

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What’s my approach?

I do Creative Strategy and Art Direction for ambitious startups, and am open to part-time or full-time work with agencies and design studios.

I enjoy working on projects related to the social sector, cultural institutions, climate, and tech.

Clients choose me for my strategic outlook, creative thinking, and hands-on design craft. I'm a team player, focused on delivering creative solutions within timeframe and budget.

In Strategy, I help you ask the right questions.
In Art Direction, I help you answer them with design.

FAQs:

① When do you need a Creative Strategy service?

I come from design strategy consulting, so my definition of creative strategy is tied to using the human-centred design process to answer business questions.

1. If you’re an early stage startup and you’re validating the understanding of your customers, I can help you with outlining a research plan to learn more about them by a combination of qualitative, analogous and quantitative techniques. This includes user journey mapping, research insights syntesis, concepting and opportunity areas definition.
   
   
2. If you’re a more mature startup and you need to create workshops to help you crystallise decisions with your stakeholders, I can help you with creating the content, design and facilitation, to help you reach your workshop goal.
   
   
3. If you’re design studio, I can support in conducting stakeholder interviews, facilitating workshops, building brand strategies and frameworks, culminating in insights reports and immersive presentations led by stories and data.
   
   ︎Book a Discovery Call here 
   ︎ Enquire at: luca@scaffoldstudio.com

② When do you need an Art Direction service?

I’m a hands-on individual so my definition of art direction combines the thinking behind the creative outputs as well as their creation. 80% of what you’ve seen on this website I’ve designed myself.

1. If you’re an early stage startup that found a market-fit for you product or service, maybe gearing up for a big launch, I can help you design a brand guideline, and visual system that can further grow and evolve with your company. I also work with copywriters to deliver tone of voice guides.
   
   
2. If you’re a design studio I can work alongside brand designers, and copywriters to ideate and build creative concepts across brand identities, websites from concept to development, digital scenarios, films and strategies.
   
   
3. If you’re a founder with a business idea and need to design the brand foundations to your product or service, I can help you understand your core brand idea, and design an identity to reflect it across multiple touchpoints
   
   ︎Book a Discovery Call here 
   ︎ Enquire at: luca@scaffoldstudio.com