Recently, as Head of Brand at Perlego, I built a brand function and managed projects across company culture, design, marketing, and strategy. Currently designing experiences as Creative Director with SYPartners in Abu Dhabi.
I run my creative work under the name of ScaffoldStudio, offering strategic and design support for early stage startups, creative visionaries, and boutique studios.
Much like building scaffolding—erecting a structure to get the job done efficiently and then moving on, leaving a solid foundation behind.
