About        Services

 

ScaffoldStudio© 
Creative work of
Luca D. Ponticelli


About
Services


Creative Strategy
︎︎︎Ford
    Perlego
    Dubai Gov. 🔒
    IKEA Museum
    City of London 🔒
    IDEO.org 🔜


Art Direction

︎︎︎Brands
    WorkLens
    Ko Kombucha
    INDY Hair
    SENZI


    Exhibitions
    Hyperhuman︎IDEO
   
Citizenshop︎Tate
    Residency︎Antwerp
    New Old︎Design Mus.


    Editorials
    Perlego Report
    Unlocked Mag.
    Taste of Mango 
    Emozioni Books

    Illustrations
    An App for Hemophilia  
    Supply Chain Logistics
    COVID Habits  

    Writing
    Brand & Co-design
    Thoughtless Acts
    Design & Improv.


  ︎︎
Mark

︎ luca@scaffoldstudio.com






Hi I’m Luca.
Creative Strategist and Art Director.

I spent 6+ years at IDEO and IDEO.org, leading design sprints, research, projects, and programs, working with clients like IKEA, FORD, H&M, the Dubai Gov, and London’s Design Museum.

Recently, as Head of Brand at Perlego, I built a brand function and managed projects across company culture, design, marketing, and strategy.

I run my creative work under the name of ScaffoldStudio, offering strategic and design support for early stage startups, creative visionaries, and boutique studios.

Much like building scaffolding—erecting a structure to get the job done efficiently and then moving on, leaving a solid foundation behind.

In the startup context some call it ‘fractional work’.

Check the services section to see how we can work together.


Beyond design, I geek out on:
Running, acting, and magazines