D-FORD
Led the research and brand design of D-FORD – Ford’s global Innovation labs. Built the brand, onboarding, company culture, and partnership strategy.
D-Ford is the innovation lab of Ford Motor Company.
A global team using human-centred design to bring cutting edge tech and user needs to the forefront of Ford’s product development. Like a tugboat, it has the ambition to move the larger company from automaker to a future-proof mobility ecosystem.
I spent two years working on four projects.
Shaping brand, launching culture and strategy initiatives.
Click on the images below to explore the projects.
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