↪SYPartners
2025
Designed a two-day leadership gathering that dissolves organizational silos through spatial experience, narrative, and co-creation, translating strategic alignment into lived transformation.
[More..]
↪SYPartners
2025
Designed an immersive strategic experience translating portfolio complexity into tangible, interactive decision-making for organizational alignment.
[More..]
↪SYPartners
2024
Translated climate commitment into spatial experience through design, material, and program alignment.
[More..]
↪IDEO
2023
Led Brand Design and Immersive workshops for a public health initiative integrating stakeholder perspectives and cultural aesthetics to shift institutional mindsets and public perception.
[More..]
↪IDEO
2022
Led research and live prototype testing to develop collaboration framework, design principles, and signature experience roadmap aligned with Democratic Design identity.
[More..]
↪IDEO
2021
Facilitated an onboarding event for the Ford D-Ford lab launch, guiding 20+ London and Melbourne participants through a week-long program covering lab purpose, design research, organizational partnerships, collaboration protocols, and design excellence.
[More..]
Tate Modern
2019
Designed an exhibition on citizenship commodification at Tate Modern, with passport control entry, a simulated citizenship marketplace, and juxtaposed refugee/tax avoider narratives. Created the 'Republic of Nowhere' passport artifact.
[More..]
London Design Museum
↪IDEO
2018
Led design and illustration for a four-part exhibition module on the future of aging at Design Museum London, featuring aging narrative, sculptural body parts, and an interactive Spirit booth combining 3D visualization with an AI dialogue system.
[More..]
IG @lucadp1
Creative Director.
I design brand systems and spatial experiences across arts, culture, and tech, grounded in human-centered design.
Leading research and design, I take an idea from concept through to build, translating it for whoever finishes it: developers, fabricators, production teams.
I spent the last 10+ years between spatial and brand design at IDEO, Perlego, SYPartners. Clients include IKEA, Ford Motor Co., H&M, Dubai Government, London Design Museum, and UAE Expo Office.
Through ScaffoldStudio, I offer fractional creative direction for early-stage startups and boutique studios.
Beyond design, I geek out on:
running, acting, and magazines.
Let’s work together.
Talk about your business with me.
✆ Book a Discovery Call here
Hear about my packages.
✏︎ luca@scaffoldstudio.com
↪Concept, Material & Production
Human-Centred Design
↪Research & Synthesis, Workshop Facilitation, Co-design, Stakeholder Alignment
Brand Identity Systems
↪Adobe, Figma and .MD
Experience Design
↪Spatial, Cultural, Exhibitions
Strategic Design
↪Service Blueprint & Journey Mapping
Art Direction
M.A. Narrative Environments Communication and Spatial Design
Tonji University Shanghai, CN
Spatial Design, Placemaking
IED Rome, IT
Graphic Design
Sapienza University Rome, IT
B.S. Psychology of Communication
SYPartners 2024-present
Head of Brand
Perlego 2022-2024
Design Lead
IDEO, 2017-2022
D.a.t.e. Antwerp Residency Urban Culture
Unltd Award for Social Entrepreneurship
E8Plus Hackney
Quiet Capsule - Competition Winner
Central Saint Martins
– Rie Norregaard, Senior Partner @SYP
He redesigned a brand system that let the client see themselves in their future. Built trust, trained the team, made the work stick.
– Adrienne Matthews, Partner @SYP
A saavy operator turning abstract thinking into a practical system. Bridged marketing, product, and strategy—shifted how the organization made decisions.
– William Lockie, VP Marketing @Perlego
Luca understands how to tap into what people need. A storyteller who brings this to life in ways that directly impact the team and space he works in. His way of thinking pushed us outside our usual POV.
— Ashleigh Otter, COO @ Perlego
Luca Moved seamlessly from initial ideas through to final manifestation—digital, physical, products. Creative, brave, intuitive.
– Mariam Yakan, Principal @SYP
Luca expanded the brand system into a practical experience framework for the leadership gatherings. Pushed creative boundaries while keeping everything grounded and usable for the team.
– Tristan Hills, Partner @SYP
Translated brand identity into every material choice — onboarding kits, office setups, curated events. Each decision reinforced the same coherent narrative, making company values tangible and lived.
— Emma Hauldren, Design Director @Ford
Brought a tight collaborative process.
Research fed directly into design iteration; prototypes tested real questions; user feedback shifted the solutions. Moved quickly without sacrificing rigor.
— Merton Lansley, Tech Lead @Tortus AI
Master communicator and workshop designer. Strategic thinking that flows all the way to implementation. Brings warmth and humor.
– Galen O'Hanlon, Strategy Director @Koto
He translated technical content into thoughtful spatial experience under intense time pressure. Listened deeply and kept people engaged throughout.
– Pranaav Parth, Analyst @SHF
He created a visual system that kept everyone aligned across four gatherings. Guided with flexibility and collaboration.
– Heba Daghistani, Brand Designer
Luca brings clarity and structure to
every project while providing thoughtful examples that stimulate creativity. His vast net of personal interests make every workshop engaging and generative, creating space for teams to see challenges from new perspectives
– Baruch Pi, Product Designer
Last Updated 30.06.2026
↪IDEO, Ford Motor Co.
2021-22
Led creative direction and brand design consolidating four global innovation labs into a unified brand identity through collaborative workshops, translating fragmented cultures into a cohesive visual system, naming, and organizational voice.
[More..]
↪SYPartners
2026
Designed an immersive experience for a major horticultural exposition, translating a multi-stakeholder participation strategy spanning environmental stewardship, agricultural heritage, and technological innovation into tangible, interactive spatial narratives.
[More..]
2024-2025
Led a six-week UX sprint for Tortus.ai, establishing product architecture and design that serves both current needs and future ambition, structured across three phases
of research, definition, and strategic
design thinking.
[More..]
↪SYPartners
2025
Built a brand narrative rooted in Syzygy — alignment as a generative force — where distinct perspectives move into relation, dissolving silos to form a shared field of imagination.
[More..]
& Impact Report
Brand Design, Content Strategy
↪Perlego
2024
Led two of several initiatives at Perlego as Head of Brand: a human-centered redesign of Perlego.com across four languages, grounded in research, A/B testing, and prototyping; and the conception, design, and production of Perlego's Impact Report, translating data and user stories into a cohesive narrative with supporting print collateral.
[More..]
↪SYPartners
2026
Developed a visual identity system establishing design principles and production briefs for gatherings, positioning the material language as a launch mechanism alongside organizational restructuring.
[More..]
City of London,
Ford Motor Co.
2020–26
Produced a series of illustrations for use cases, product pages, storyboards, editorial and digital products.
[More..]
↪SYPartners
2025
Built a platform strategy and live prototypes exploring how a landmark heritage media series could become a living cultural destination for storytelling, learning, and archiving at scale.
[More..]
2023
Defined brand voice through workshops for an AI work camera app, created a visual identity system and UI kit, and designed a marketing website around the concept 'Images that work for you.'
[More..]
2017-2022
Led creative direction for a craft kombucha brand through collaborative workshops, translating artistic heritage and fermentation craft into a playful visual identity, tone, and touchpoint strategy that mirrors the product's handmade essence.
[More..]
2023
Redesigned SENZI's brand identity to reflect the sub cultural aesthetics of its students and education offer.
[More..]
2024
Designed the visual concept for an award-winning documentary on intergenerational trauma, using melting ice as metaphor for unveiling hidden family secrets, with stained water framing the central character.
[More..]